Titre : Engineers versus designers. Transposition of the technical imaginary into the visual – "a science-fiction vérité" 

Auteurs : Florin Alexa-Morcov,  

Revue : Technology and Innovation 

Numéro : Science fiction et conception de l&#8217;innovation</br> 

Volume : 4 

Date : 2019/06/4 

DOI : 10.21494/ISTE.OP.2019.0390 

ISSN : 2399-8571 

Résumé : The increasing interest in “the new”, one of the main drivers of innovation, is today promoted and maintained by two professional groups, crystallized over time, that have never managed to remove a certain common area of uncertain identity – engineers and designers. We propose that “the new” is the object of the power, delimitation and identity construction of these two groups. The present study proposes to analyze the modes of visual expression used more or less consciously by engineers in their attempt to become more visible while remaining autonomous of designers and acquiring prestige in the eyes of the (modern) consumer as being the promoters of “the new”, of new technology, of science and of the new “magicians”. 

Éditeur : ISTE OpenScience