Titre : [FORTHCOMING] Craft leaders and women entrepreneurs: variations of women entrepreneurship imaginaries around digital activities 

Auteurs : Johanna Camp,  

Revue : Technology and Innovation 

Numéro : Forthcoming papers 

Volume :  

Date : 2026/02/27 

DOI : TBA 

ISSN : 2399-8571 

Résumé : Depending on business activities, women owners can showcase various identities from manual know-how preservation to innovation. Analyzing interactions of 26 entreprises being supported for their creation and digitalization by the Chamber of Craft and Trades Centre-Val de Loire, we propose to explore common imaginaries and preferences of craftwomen, startup owners and industrial entreprises highlighting women craft. What type of women entrepreneur are we when we don’t “check the bank boxes”, favoring richness of encounters or polyvalence and life comfort? Our response is based on evaluating transactional distances between women craft owners and businesses, startups or manufacturers, ran by or showcasing women. Mobilizing territorialization of cooperative transactions, we analyze the impacts for business support activities, the place of digital and the negociated construction of a common imaginary of women entrepreneurship. 

Éditeur : ISTE OpenScience