TY - Type of reference TI - The naturalness of organic and vegan colors-materials in cosmetics AU - Nathalie Wiart AB - Certified organic cosmetics differ from vegan cosmetics in the nature of the raw materials used. Although veganism allows for non-natural ingredients, the organic-vegan pair forms a lexicon associated with the representation of naturalness within society. The result is a palette of specific vocabularies and colors, to which matter is added. This research is part of a CIFRE agreement. Make-up is approached as a color material to be applied, named and formulated, with a view to industrial production. DO - 10.21494/ISTE.OP.2025.1250 JF - Technology and Innovation KW - Beauty & Natural, Chromatic, Cliché, Woman, Label, Make-up, Representation, Beauté et Naturel, Chromatique, Cliché, Femme, Label, Maquillage, Représentation, L1 - https://www.openscience.fr/IMG/pdf/iste_techinn25v10n1_7.pdf LA - en PB - ISTE OpenScience DA - 2025/01/10 SN - 2399-8571 TT - La question du naturel dans les couleurs-matériaux biologiques et véganes en cosmétique UR - https://www.openscience.fr/The-naturalness-of-organic-and-vegan-colors-materials-in-cosmetics-3234 IS - Issue 1 VL - 10 ER -