@ARTICLE{10.21494/ISTE.OP.2025.1250, TITLE={The naturalness of organic and vegan colors-materials in cosmetics}, AUTHOR={Nathalie Wiart, }, JOURNAL={Technology and Innovation}, VOLUME={10}, NUMBER={Issue 1}, YEAR={2025}, URL={https://www.openscience.fr/The-naturalness-of-organic-and-vegan-colors-materials-in-cosmetics-3234}, DOI={10.21494/ISTE.OP.2025.1250}, ISSN={2399-8571}, ABSTRACT={Certified organic cosmetics differ from vegan cosmetics in the nature of the raw materials used. Although veganism allows for non-natural ingredients, the organic-vegan pair forms a lexicon associated with the representation of naturalness within society. The result is a palette of specific vocabularies and colors, to which matter is added. This research is part of a CIFRE agreement. Make-up is approached as a color material to be applied, named and formulated, with a view to industrial production.}}