Titre : Building an Agile Design Thinking using the Customer Journey Map 

Auteurs : Alaa HASSAN
, Laure MOREL,  

Revue : Technology and Innovation 

Numéro : Issue 3 

Volume : 9 

Date : 2024/05/17 

DOI : 10.21494/ISTE.OP.2024.1166 

ISSN : 2399-8571 

Résumé : Design Thinking (DT) is a problem-solving approach based on a collaborative process involving end-user feedback. This process consists of different steps with different iterations and changes over time. However, DT is still a linear method, which takes time to implement a solution and does not deal with the work organization within the team. To address the limitations of DT and to reduce the development time, this paper proposes the integration of agile method into journey map, which is one of DT tools used to analyze the user needs. The proposed approach was called Agile Design Thinking (ADT). The results show that journey map permits an agile management approach in DT. This integration ensures the user participation and enables an effective interaction between the user and the team, a rapid implementation of concrete solutions, and a fast reaction to the user appreciation. A case study was conducted on the well-being of elders at home to illustrate the implementation of the proposed ADT. This study was successfully carried out by students of IDEAS (Innovation et Design EvAlués par les uSages) master’s degree at the ENSGSI (Ecole Nationale Supérieure en Génie des Systèmes et de l’Innovation) engineering school. 

Éditeur : ISTE OpenScience