@ARTICLE{10.21494/ISTE.OP.2021.0651, TITLE={The differentiation strategy of Artois university in terms of research}, AUTHOR={Philippe Duez, }, JOURNAL={Technology and Innovation}, VOLUME={6}, NUMBER={Issue 3}, YEAR={2021}, URL={http://www.openscience.fr/The-differentiation-strategy-of-Artois-university-in-terms-of-research}, DOI={10.21494/ISTE.OP.2021.0651}, ISSN={2399-8571}, ABSTRACT={In a report published in 2016, the French education and research inspectorate, following a negative evaluation of its research activity, proposed to the University of Artois (Region Hauts-de-France) to follow a niche strategy and join a bigger network of universities in order to reach a critical mass. This paper starts from an opposed vision to show that the inspectorate and the government use a distorted assessment to justify the superiority of an Anglo-Saxon model based on the “big is beautiful” concept and competition between universities. In such an environment, the University of Artois has chosen another strategy based on a commitment within the territories it is located in. It has also chosen to use the network effects linked with a good governance to mobilize the specific resources of the territories.}}